Ice Tea Anyone?

Traditional and accessible ice tea dispensers

Two Options for Ice Tea Selections

En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and accessibility in products, technology and process design, you can probably imagine the surprise and joy I felt when my eyes landed on the newly designed ice tea dispenser sitting next to the soda fountain in the self-serve beverage area. This new ice tea dispenser has two selector options, one for traditional walk up service and the other positioned selection buttons lower and closer to the rail. Mesmerized by what I saw, I had to give both selection techniques, and all four flavors, a try.

Accessible design of Ice Tea selections in Burger King Self-Serve area

Ice Tea Drive Up

Kudos to Burger King for acknowledging that not every customer walks up to the ice tea dispenser. Some customers rely on their ride to navigate the order and food pick up process via their wheelchair.  This new ‘ride up’ ice tea selector is positioned so that customers who make their way through the line in a wheelchair or with a walker have easier, independent access to beverage selections. In addition, the design of the buttons to select the actual flavor fosters use by those with muscular or other mobility issues like arthritis.

More and more organizations, like Burger King have begun to recognize how physical and cognitive challenges impact the way customers interact with products, technology and processes. Many companies are taking steps to modify designs to make them easier for all customers and the ice tea machine design at Burger King is just one example.

Have you come across any examples of product, technology or process designs that improve customers experiences for people with cognitive or physical challenges?  If so,  it would be great to hear about them and other comments you have on the topic.

About Brain Logic, LLC

Brain Logic helps companies understand how their customers think in order to design their technology, products and processes to deliver optimal customer experiences and boost the ROI of their investments. For more information visit or email
This entry was posted in Accessibility, Brand Expecations, Burger King, Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, Persistence, Trust, Usability and tagged , , , , , , , . Bookmark the permalink.

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