Familiar Packaging Design Impacts Customer Experience

George sitting in chair after telling his story

George - Friend and Mentor

There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative.

In this example, George explains how his familiarity with existing lip balm packaging design impacts how he expects to interact with a NEW lip balm packaging design that he’s just purchased.

Here’s the link to George’s Story on his customer experience with the new lip balm.

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About Brain Logic, LLC

Brain Logic helps companies understand how their customers think in order to design their technology, products and processes to deliver optimal customer experiences and boost the ROI of their investments. For more information visit www.brainlogiconline.com or email jill@brainlogiconline.com
This entry was posted in Brand Expecations, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, ROI, Strategy, Trust, Uncategorized, Usability and tagged , , , , , , , , , , , . Bookmark the permalink.

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