Category Archives: 2011

A Funny Thing Happened on the Way to the Forum

(Republished from previous blog October 2010) Before anyone had taken the stage, I knew that hearing from leaders like Jim Collins, A.G. Lafley and Jack Welch would certainly make for a memorable experience. Candid, wise and gutsy these lauded management … Continue reading

Posted in 2011, Achieve Success, Brand Expecations, Customer Experience, Leadership, Progress, Strategy, Uncategorized, World Business Forum | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Brand and Expectation

I recently had the privilege of blogging with Jim Estill at World Innovation Forum (#WIF11).  As we chatted at the end of day one about the impact of brand on customer expectations, I asked Jim if he’d share some of … Continue reading

Posted in 2011, Brand Expecations, Collaboration, Customer Trust, Delightful, Expectations, Hypersocial, Innovation, Jim Estill, Leadership, Trust, World Innovation Forum | Tagged , , , , , , , , , , | Leave a comment

ROI of the Customer Experience: Why Design with the Agent in Mind?

I was recently having a conversation with an insurance agency principle who was trying to increase business written with a particular company.  He was a bit perplexed because although he encouraged agency Customer Service Representatives(CSRs) to quote with this company … Continue reading

Posted in 2011, Achieve Success, Commercial Lines, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Insurance, Insurance Agents, On Schedule, Personal Lines, Policy Quoting and Administration Systems, Recommend, ROI | Tagged , , , , , , | Leave a comment

Hello World!

Welcome to the Brain Logic Blog! Designing a web site, software application or product that’s right for your customers can be daunting. At Brain Logic, we specialize in designing technology, products and processes easy for your customers to use. Our … Continue reading

Posted in 2011, Achieve Success, Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, On Schedule, Progress, Recommend | Leave a comment