Category Archives: Achieve Success

The Epicenter of Your Project: The Customer

Equipped with green screens, function key navigation and unforgiving error messages, the claims system I was charged with training my colleagues was complex to navigate for even the most experienced users.  “Be patient with yourself” was the reminder I often … Continue reading

Posted in Achieve Success, Customer Experience, Project Management | Tagged , , , , , , , , , , , , , , , , | 6 Comments

A Funny Thing Happened on the Way to the Forum

(Republished from previous blog October 2010) Before anyone had taken the stage, I knew that hearing from leaders like Jim Collins, A.G. Lafley and Jack Welch would certainly make for a memorable experience. Candid, wise and gutsy these lauded management … Continue reading

Posted in 2011, Achieve Success, Brand Expecations, Customer Experience, Leadership, Progress, Strategy, Uncategorized, World Business Forum | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Secrets to Improving your Sales Successes

During his keynote address at the 2010 HSM World Business Forum in NYC, Jim Collins, author of the best sellers including ‘Good to Great’ commented that every overnight night success is typically about 20 years in the making.  Wow, that’s … Continue reading

Posted in Achieve Success, Closing the Sale, Cold calling, Customer Trust, Deliver, Expectations, Jim Collins, Listen, Persistence, Psychology of the Sale, Recommend, Referrals, Start-Ups, Trust, Visualize Success, World Business Forum | Tagged , , , , , , , , , , , , | Leave a comment

ROI of the Customer Experience: Why Design with the Agent in Mind?

I was recently having a conversation with an insurance agency principle who was trying to increase business written with a particular company.  He was a bit perplexed because although he encouraged agency Customer Service Representatives(CSRs) to quote with this company … Continue reading

Posted in 2011, Achieve Success, Commercial Lines, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Insurance, Insurance Agents, On Schedule, Personal Lines, Policy Quoting and Administration Systems, Recommend, ROI | Tagged , , , , , , | Leave a comment

Hello World!

Welcome to the Brain Logic Blog! Designing a web site, software application or product that’s right for your customers can be daunting. At Brain Logic, we specialize in designing technology, products and processes easy for your customers to use. Our … Continue reading

Posted in 2011, Achieve Success, Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, On Schedule, Progress, Recommend | Leave a comment