Category Archives: Customer Service

Ice Tea Anyone?

En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading

Posted in Accessibility, Brand Expecations, Burger King, Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, Persistence, Trust, Usability | Tagged , , , , , , , | Leave a comment

What Type of Innovation Does Your Organization Need Now?

As day two of the HSM World Innovation Forum  in NYC progressed, I began thinking about how valuable the framework within which I think about innovation has become in filtering elements related to this vast concept.  The framework enables me to … Continue reading

Posted in Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Entrepreneur, Innovation, Inventors, Start up, Strategy, Trust, World Innovation Forum | Tagged , , , , , , | Leave a comment

Is this Relationship Over?

Often companies realize a software application or web site they’ve developed for their customers’ is not what their customers would have designed for themselves.  In many cases this realization occurs after going to production.  As a result, customers are left … Continue reading

Posted in Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, Recommend | Tagged , , , , , , , , | 3 Comments

Hello World!

Welcome to the Brain Logic Blog! Designing a web site, software application or product that’s right for your customers can be daunting. At Brain Logic, we specialize in designing technology, products and processes easy for your customers to use. Our … Continue reading

Posted in 2011, Achieve Success, Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, On Schedule, Progress, Recommend | Leave a comment