Category Archives: Design for Optimal Experiences

It’s Not About the Desk

Fourteen years ago Bernard Charlès, CEO of Dassault Systèmes had a vision for improving the processes through which innovation could be inspired. Today Dassault Systèmes products and practices enable clients to design life like three dimensional prototypes and simulate real … Continue reading

Posted in Customer Experience, Design for Optimal Experiences, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Familiar Packaging Design Impacts Customer Experience

There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading

Posted in Brand Expecations, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, ROI, Strategy, Trust, Uncategorized, Usability | Tagged , , , , , , , , , , , | Leave a comment

Ice Tea Anyone?

En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading

Posted in Accessibility, Brand Expecations, Burger King, Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, Persistence, Trust, Usability | Tagged , , , , , , , | Leave a comment

What Type of Innovation Does Your Organization Need Now?

As day two of the HSM World Innovation Forum  in NYC progressed, I began thinking about how valuable the framework within which I think about innovation has become in filtering elements related to this vast concept.  The framework enables me to … Continue reading

Posted in Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Entrepreneur, Innovation, Inventors, Start up, Strategy, Trust, World Innovation Forum | Tagged , , , , , , | Leave a comment

ROI of the Customer Experience: Why Design with the Agent in Mind?

I was recently having a conversation with an insurance agency principle who was trying to increase business written with a particular company.  He was a bit perplexed because although he encouraged agency Customer Service Representatives(CSRs) to quote with this company … Continue reading

Posted in 2011, Achieve Success, Commercial Lines, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Insurance, Insurance Agents, On Schedule, Personal Lines, Policy Quoting and Administration Systems, Recommend, ROI | Tagged , , , , , , | Leave a comment

Is this Relationship Over?

Often companies realize a software application or web site they’ve developed for their customers’ is not what their customers would have designed for themselves.  In many cases this realization occurs after going to production.  As a result, customers are left … Continue reading

Posted in Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, Recommend | Tagged , , , , , , , , | 3 Comments

Seven Tips for Building On line Customer Trust

I was on a hunt to find blue Birkenstock sandals for my daughter. And as the holidays drew closer time to order was running short. Not finding them on the local shopping expedition, I realized my best option was to … Continue reading

Posted in Customer Experience, Customer Trust, Design for Optimal Experiences | Tagged , , , , , , , , | 6 Comments

Hello World!

Welcome to the Brain Logic Blog! Designing a web site, software application or product that’s right for your customers can be daunting. At Brain Logic, we specialize in designing technology, products and processes easy for your customers to use. Our … Continue reading

Posted in 2011, Achieve Success, Customer Experience, Customer Service, Customer Trust, Deliver, Design for Optimal Experiences, Expectations, On Schedule, Progress, Recommend | Leave a comment