- Kindle Fire: Should You or Shouldn’t You?
- It’s Not About the Desk
- The Epicenter of Your Project: The Customer
- A Funny Thing Happened on the Way to the Forum
- Four Steps to Video Success on the Web
- Does Search Engine Optimization Really Matter?
- Familiar Packaging Design Impacts Customer Experience
- Ice Tea Anyone?
- Brand and Expectation
- What Type of Innovation Does Your Organization Need Now?
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Category Archives: Expectations
There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading
En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading
During his keynote address at the 2010 HSM World Business Forum in NYC, Jim Collins, author of the best sellers including ‘Good to Great’ commented that every overnight night success is typically about 20 years in the making. Wow, that’s … Continue reading
I was recently having a conversation with an insurance agency principle who was trying to increase business written with a particular company. He was a bit perplexed because although he encouraged agency Customer Service Representatives(CSRs) to quote with this company … Continue reading
Often companies realize a software application or web site they’ve developed for their customers’ is not what their customers would have designed for themselves. In many cases this realization occurs after going to production. As a result, customers are left … Continue reading