Category Archives: Usability

Four Steps to Video Success on the Web

Video is becoming the new ‘photograph’ on more and more web sites.  Being an interaction designer interested in optimizing customer experiences on the web, I’ve been doing some research on video web standards. One stop on my research trail was … Continue reading

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Familiar Packaging Design Impacts Customer Experience

There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading

Posted in Brand Expecations, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, ROI, Strategy, Trust, Uncategorized, Usability | Tagged , , , , , , , , , , , | Leave a comment

Ice Tea Anyone?

En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading

Posted in Accessibility, Brand Expecations, Burger King, Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, Persistence, Trust, Usability | Tagged , , , , , , , | Leave a comment