Brain Logic, LLC- Kindle Fire: Should You or Shouldn’t You?
- It’s Not About the Desk
- The Epicenter of Your Project: The Customer
- A Funny Thing Happened on the Way to the Forum
- Four Steps to Video Success on the Web
- Does Search Engine Optimization Really Matter?
- Familiar Packaging Design Impacts Customer Experience
- Ice Tea Anyone?
- Brand and Expectation
- What Type of Innovation Does Your Organization Need Now?
Tag Archives: User Experience
Kindle Fire: Should You or Shouldn’t You?
by Stephanie Hart Let me start off by saying that I’ve only read six books on this Kindle. Well…three, really, but I read them all twice. That counts as six, right? Oh, which ones, you ask? (Even if you didn’t … Continue reading
It’s Not About the Desk
Fourteen years ago Bernard Charlès, CEO of Dassault Systèmes had a vision for improving the processes through which innovation could be inspired. Today Dassault Systèmes products and practices enable clients to design life like three dimensional prototypes and simulate real … Continue reading
Posted in Customer Experience, Design for Optimal Experiences, Uncategorized
Tagged Collaborative Innovation, Collaborative Spaces, Customer Engagement, Customer Experience, Dassault Systemes, Innovate, Optimal Customer Experience, Social Innovation, User Experience, Voice of Employees, Voice of the Customer
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The Epicenter of Your Project: The Customer
Equipped with green screens, function key navigation and unforgiving error messages, the claims system I was charged with training my colleagues was complex to navigate for even the most experienced users. “Be patient with yourself” was the reminder I often … Continue reading
Posted in Achieve Success, Customer Experience, Project Management
Tagged accessibility, Brain Logic, Customer Engagement, Customer Expectations, Customer Experience, Customer Trust, Customer Voice, Ease of Use, Interaction Design, Personas, PMI, PMO, Project Manager, Project Schedule, ROI, Social Media, User Experience
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Four Steps to Video Success on the Web
Video is becoming the new ‘photograph’ on more and more web sites. Being an interaction designer interested in optimizing customer experiences on the web, I’ve been doing some research on video web standards. One stop on my research trail was … Continue reading
Does Search Engine Optimization Really Matter?
I’ve had the pleasure of spending time with James Lambert, owner of JBLConnect talking innovation and technology. A recognized search engine optimization (SEO) guru, he graciously agreed to be a guest blogger and provide some insight on the real value of SEO. by James Lambert When … Continue reading
Posted in Customer Experience, Delightful, Entrepreneur, James Lambert, Search Engine Optimization
Tagged Analytics, Brain Logic, Customer Engagement, Customer Experience, Ease of Use, Interaction Design, Marlboro College Graduate School, Optimal Customer Experience, Psychology of Selling, ROI, Search Engine Optimization, SEO, User Experience
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Familiar Packaging Design Impacts Customer Experience
There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading
Posted in Brand Expecations, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, ROI, Strategy, Trust, Uncategorized, Usability
Tagged Brain Logic, Customer Expectations, Customer Experience, Customer Trust, Design, Ease of Use, Entrepreneur, Innovate, Interaction Design, Lip Balm, Optimal Customer Experience, User Experience
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Seven Tips for Building On line Customer Trust
I was on a hunt to find blue Birkenstock sandals for my daughter. And as the holidays drew closer time to order was running short. Not finding them on the local shopping expedition, I realized my best option was to … Continue reading
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