Brain Logic, LLC- Kindle Fire: Should You or Shouldn’t You?
- It’s Not About the Desk
- The Epicenter of Your Project: The Customer
- A Funny Thing Happened on the Way to the Forum
- Four Steps to Video Success on the Web
- Does Search Engine Optimization Really Matter?
- Familiar Packaging Design Impacts Customer Experience
- Ice Tea Anyone?
- Brand and Expectation
- What Type of Innovation Does Your Organization Need Now?
Category Archives: Trust
Familiar Packaging Design Impacts Customer Experience
There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading
Posted in Brand Expecations, Customer Experience, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, ROI, Strategy, Trust, Uncategorized, Usability
Tagged Brain Logic, Customer Expectations, Customer Experience, Customer Trust, Design, Ease of Use, Entrepreneur, Innovate, Interaction Design, Lip Balm, Optimal Customer Experience, User Experience
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Ice Tea Anyone?
En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading
Posted in Accessibility, Brand Expecations, Burger King, Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Expectations, Innovation, Listen, Persistence, Trust, Usability
Tagged accessibility, Customer Expectations, Customer Experience, Innovation, Optimal Customer Experience, Raising the Floor, Respect, Usability
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Brand and Expectation
I recently had the privilege of blogging with Jim Estill at World Innovation Forum (#WIF11). As we chatted at the end of day one about the impact of brand on customer expectations, I asked Jim if he’d share some of … Continue reading
Posted in 2011, Brand Expecations, Collaboration, Customer Trust, Delightful, Expectations, Hypersocial, Innovation, Jim Estill, Leadership, Trust, World Innovation Forum
Tagged Brand Expectation, Customer Expectations, Customer Experience, Customer Trust, Entrepreneur, Innovate, Jim Estill, Leadership, Tony Hsieh, World Innovation Forum, Zappos
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What Type of Innovation Does Your Organization Need Now?
As day two of the HSM World Innovation Forum in NYC progressed, I began thinking about how valuable the framework within which I think about innovation has become in filtering elements related to this vast concept. The framework enables me to … Continue reading
Posted in Customer Experience, Customer Service, Customer Trust, Delightful, Design for Optimal Experiences, Entrepreneur, Innovation, Inventors, Start up, Strategy, Trust, World Innovation Forum
Tagged Clay Christensen, Customer Experience, Innovate, Optimal Customer Experience, Tony Hsieh, World Innovation Forum, Zappos
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Secrets to Improving your Sales Successes
During his keynote address at the 2010 HSM World Business Forum in NYC, Jim Collins, author of the best sellers including ‘Good to Great’ commented that every overnight night success is typically about 20 years in the making. Wow, that’s … Continue reading
Posted in Achieve Success, Closing the Sale, Cold calling, Customer Trust, Deliver, Expectations, Jim Collins, Listen, Persistence, Psychology of the Sale, Recommend, Referrals, Start-Ups, Trust, Visualize Success, World Business Forum
Tagged Closing Ratios, Closing the Sale, Customer Trust, HSM, Jim Collins, NYC, Prospects, Psychology of Selling, Referrals, Smile, Success, Tips, World Business Forum
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Brain Logic, LLC
Brain Logic, LLC 