- Kindle Fire: Should You or Shouldn’t You?
- It’s Not About the Desk
- The Epicenter of Your Project: The Customer
- A Funny Thing Happened on the Way to the Forum
- Four Steps to Video Success on the Web
- Does Search Engine Optimization Really Matter?
- Familiar Packaging Design Impacts Customer Experience
- Ice Tea Anyone?
- Brand and Expectation
- What Type of Innovation Does Your Organization Need Now?
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Category Archives: Trust
There’s a customer experience associated with just about everything. What people think and how they feel while they interact with a product, technology or process shapes their customer experience – positive or negative. In this example, George explains how his … Continue reading
En route to what was likely going to be an exciting but long evening, my niece’s high school graduation, we decided to make a quick stop at a Burger King to grab a snack and beverage. Passionate about usability and … Continue reading
As day two of the HSM World Innovation Forum in NYC progressed, I began thinking about how valuable the framework within which I think about innovation has become in filtering elements related to this vast concept. The framework enables me to … Continue reading